Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.gentrackr.com/llms.txt

Use this file to discover all available pages before exploring further.

​
Understanding Competitive Benchmarking

GenTrackr tracks not just your app’s visibility, but also how you compare to your main competitors across AI platforms. This competitive intelligence helps you:
  • Identify gaps in your AI positioning
  • Discover which competitors dominate specific queries
  • Find opportunities to differentiate
  • Track competitive share of voice
  • Learn from competitor strengths

​
Adding Competitors

​
How to Add Competitors

1

Navigate to Settings

Go to Dashboard → Settings → Competitors
2

Add Competitor Apps

Enter competitor information:
  • App Name: Exact name as it appears in app stores
  • App Store URL: iOS or Android store link
  • Category: Primary category (auto-detected)
  • Priority: High/Medium/Low (affects tracking frequency)
3

Save and Start Tracking

We’ll begin tracking competitor mentions within 24 hours
Competitor Limits by Plan:
  • Starter: Track up to 3 competitors
  • Pro: Track up to 10 competitors
  • Studio: Track up to 25 competitors

​
Choosing the Right Competitors

Apps that solve the same problem for the same audience.Example for meditation app:
  • Headspace
  • Calm
  • Insight Timer
  • Ten Percent Happier
Priority: High - Track closely
Apps that solve related problems or serve adjacent use cases.Example:
  • Sleep tracking apps
  • Wellness journals
  • Breathing exercise apps
  • Stress management tools
Priority: Medium - Monitor trends
Market leaders you want to benchmark against, even if in different segments.Example:
  • Category leaders with best practices
  • Apps with exceptional AI visibility
  • Well-funded competitors
Priority: Low - Learn from their strategies

​
Competitive Metrics

​
Share of Voice

What it measures

Your percentage of total mentions within your competitive set.
Calculation: 
Your Share of Voice = (Your mentions / Total mentions in category) × 100
Example:
  • Your app: 450 mentions
  • Headspace: 820 mentions
  • Calm: 730 mentions
  • Insight Timer: 520 mentions
  • Total: 2,520 mentions
  • Your SOV: 450 / 2,520 = 17.9%
A healthy SOV depends on market position. Aim for:
  • New entrants: 5-10%
  • Established apps: 15-25%
  • Market leaders: 30%+

​
Competitive Win Rate

How often your app is mentioned alongside competitors in the same query.
Your App vs Headspace:
  • Queries with both mentioned: 342
  • You ranked higher: 127 (37%)
  • Headspace ranked higher: 215 (63%)
Win Rate: 37%

​
Visibility Gap Analysis

Identifies queries where competitors significantly outperform you. Example Gaps:
QueryYour MentionsCalmHeadspaceGap
”sleep meditation app”12%89%82%-77%
“meditation for kids”5%45%87%-82%
“beginner meditation”67%91%94%-27%
“meditation timer”78%34%41%+37%
Focus on closing gaps where:
  1. The query has high search volume
  2. You have relevant features
  3. The gap is closable (not a fundamental positioning difference)

​
Competitor Dashboard

​
Comparison Table

Your dashboard includes a live competitor comparison: Competitor Comparison Table Columns:
  • App Name: Competitor identification
  • Visibility Score: Overall mention percentage
  • Change: Week-over-week trend
  • Sentiment: Average sentiment score
  • Avg Ranking: Mean position in lists
  • SOV: Share of voice percentage
Interactive Features:
  • Sort by any column
  • Filter by time period
  • Export to CSV
  • Click for detailed breakdown

​
Platform-Specific Comparison

See how you compare on each AI platform: 
Your App:        45% visibility, position 3.2
Headspace:       82% visibility, position 1.8
Calm:            76% visibility, position 2.1
Insight Timer:   52% visibility, position 3.8
Insight: In this example, Perplexity is a significant opportunity - competitors dominate there, suggesting you need better web presence and recent news coverage.

​
Query-Level Analysis

​
Competitive Query Performance

See exactly which queries mention each competitor:
Where you consistently rank higher than competitors.Example:
  • “meditation timer app” - You: #1, Competitors: #3-5
  • “customizable meditation sessions” - You: #1, Competitors: not mentioned
  • “offline meditation app” - You: #2, Competitors: #4-6
Strategy: These are your differentiators. Emphasize them in App Store copy.
Where you and competitors trade positions.Example:
  • “best meditation app” - Varies between #2-4
  • “mindfulness app recommendations” - Varies between #3-5
  • “meditation app for anxiety” - Varies between #2-5
Strategy: Small optimizations could win these queries. Focus on sentiment.
Where competitors consistently outrank you.Example:
  • “sleep meditation” - Competitors: #1-2, You: #6 or not mentioned
  • “meditation for kids” - Competitors dominate, You: rarely mentioned
  • “guided meditation courses” - Competitors: #1-3, You: not mentioned
Strategy: Either improve features to compete, or accept these aren’t your positioning.

​
New Competitor Queries

Track emerging queries where competitors are gaining traction:
Recent Trending Queries (last 7 days):
  • “AI-powered meditation” - Calm mentioned 67%, You: 0%
  • “meditation with biofeedback” - New competitor app mentioned 45%
  • “corporate meditation programs” - Headspace mentioned 89%, You: 12%
These may represent new product features or market trends to investigate.

​
Competitive Intelligence

​
Feature Comparison

See which features AI associates with each competitor:
FeatureYour AppHeadspaceCalmInsight Timer
Guided sessions✓ 87%✓ 94%✓ 91%✓ 82%
Sleep stories✓ 34%✓ 45%✓ 89%✓ 12%
Timer✓ 92%✓ 67%✓ 45%✓ 78%
Courses✓ 56%✓ 91%✓ 67%✓ 71%
Community✓ 23%✓ 34%✓ 12%✓ 87%
Offline mode✓ 78%✓ 45%✓ 52%✓ 34%
Insights:
  • Your timer feature is well-recognized (92%)
  • Sleep stories are an opportunity (only 34% association vs Calm’s 89%)
  • Offline mode is a differentiator (78% vs competitors’ lower percentages)

​
Sentiment Comparison

How AI platforms describe each app:
Your App: 72% positive
  • “great customization options”
  • “excellent timer features”
  • “good offline support”
Headspace: 89% positive
  • “perfect for beginners”
  • “well-designed courses”
  • “friendly interface”
Calm: 86% positive
  • “best sleep stories”
  • “beautiful design”
  • “great music selection”

​
Pricing Perception

How AI discusses pricing across competitors: 
"Competitively priced at $60/year"
"Offers good value for the features"
"More affordable than Headspace or Calm"
Mentioned in: 23% of responses
Insight: Price is mentioned frequently for competitors, presenting an opportunity to emphasize your value proposition.

​
Opportunity Identification

​
Gap Opportunities

Queries with high volume where no competitor dominates:
“meditation app for ADHD”:
  • Search volume: High
  • Highest competitor: 34% mention rate
  • Your mention rate: 8%
  • Opportunity: Create ADHD-specific content, market it
“meditation for chronic pain”:
  • Search volume: Medium
  • Highest competitor: 29% mention rate
  • Your mention rate: 3%
  • Opportunity: Partner with healthcare providers

​
Competitive Positioning

Where you can differentiate:
1

Identify Your Strengths

Find queries where you outperform:
  • “meditation timer” (92% vs 45-67%)
  • “offline meditation” (78% vs 34-52%)
  • “customizable meditation” (85% vs 23-45%)
2

Double Down

Make these strengths more prominent:
  • Lead with them in App Store description
  • Create content emphasizing these features
  • Build related features to strengthen position
3

Own the Niche

Become the go-to app for specific use cases:
  • “Best app for meditation timers”
  • “Top offline meditation app”
  • “Most customizable meditation experience”

​
Competitive Alerts

​
Setting Up Competitor Monitoring

Movement Alerts

Get notified when competitors:
  • Gain significant visibility (+10%+)
  • Launch in new categories
  • Change sentiment dramatically

Position Alerts

Track when you:
  • Overtake a competitor in key queries
  • Drop below a competitor
  • Lose #1 position in your strongholds

​
Alert Configuration

Visibility Changes:
  • Alert when competitor visibility increases >15%
  • Alert when you fall >10% behind competitor
  • Alert when you close gap by >20%
Sentiment Shifts:
  • Alert when competitor sentiment drops >10 points
  • Alert when your sentiment exceeds competitor

​
Competitor Reports

​
Weekly Competitive Summary

Automated report showing:
  • Your SOV change week-over-week
  • Biggest competitor movements
  • New threats or opportunities
  • Recommended actions
  • Platform-by-platform comparison
  • Query-level performance
  • Feature association changes
  • Sentiment trends
  • Gaps closing/widening
  • New competitor features detected
  • Emerging query trends
  • Positioning recommendations

​
Custom Competitor Analysis

Pro and Studio plans can create custom reports:
  • Compare against specific competitors only
  • Focus on particular query categories
  • Track custom time periods
  • Export for stakeholder presentations

​
Using Competitive Insights

​
Strategic Planning

1

Monthly Competitive Review

Analyze:
  • Which competitors gained/lost ground?
  • What changed in their positioning?
  • Are there new competitors to track?
Action: Adjust your 30-day optimization strategy
2

Feature Prioritization

Review:
  • Which competitor features get mentioned most?
  • Which features do you lack?
  • Which of your features are undervalued?
Action: Update product roadmap priorities
3

Marketing Messaging

Evaluate:
  • How do competitors describe themselves?
  • What pain points do they emphasize?
  • Where are you differentiated?
Action: Refine App Store copy and marketing

​
Tactical Optimizations

Quick Wins (implement this week):
  • Update app description to emphasize your differentiators
  • Add competitor comparison chart to website
  • Create content targeting gap opportunities
  • Adjust pricing messaging based on competitor mentions
Medium-term (implement this month):
  • Build features to close critical gaps
  • Launch campaign around your strengths
  • Partner with influencers in underserved niches
  • Improve sentiment by addressing common criticisms
Long-term (implement this quarter):
  • Major feature launches to compete
  • Category expansion into competitor weaknesses
  • Thought leadership content strategy
  • Community building for differentiation

​
Case Study: Closing the Gap

Example: Meditation App Success StoryStarting Position (Month 1):
  • Your app: 23% visibility, position 4.2
  • Headspace: 82% visibility, position 1.8
  • Gap: -59 percentage points
Actions Taken:
  1. Identified “meditation timer” as underserved query
  2. Emphasized timer features in App Store description
  3. Created blog content about customizable timers
  4. Added timer-specific app screenshots
  5. Encouraged users to review timer functionality
Results (Month 3):
  • Your app: 41% visibility, position 3.1
  • Headspace: 85% visibility, position 1.9
  • Gap: -44 percentage points (improvement: +15 points)
  • “Meditation timer” queries: You now rank #1 (was #4)
Key Insight: Focused improvement in specific queries improved overall visibility by amplifying your differentiators.

​
Best Practices

​
Do’s

✅ Track 5-7 core competitors consistently ✅ Focus on closing 2-3 key gaps at a time ✅ Learn from competitor strengths ✅ Emphasize your genuine differentiators ✅ Monitor competitor app updates ✅ Review competitive position weekly

​
Don’ts

❌ Don’t copy competitors blindly ❌ Don’t track too many competitors (dilutes focus) ❌ Don’t ignore indirect competition ❌ Don’t obsess over every small fluctuation ❌ Don’t sacrifice your positioning to chase competitors ❌ Don’t forget to celebrate competitive wins

​
Next Steps

Optimization Tips

Learn strategies to improve your AI visibility

Tracking Visibility

Master your visibility dashboard